The 2013 LEADER IN CONSUMER QUALITY award is a Polish national consumer promotional program implemented by the editors of the nationwide newspaper insert of Gazeta Prawna, called Strefa Gospodarki (Economic Zone). Through the use of consumer surveys, the goal of the project is to choose the highest quality brand and products available on the Polish market, and subsequently promote them in the printed media.
Award-winners of the program can apply for the unlimited use of the 2013 LEADER IN CONSUMER QUALITY seal for all promotional activity.
The use of the 2013 LEADER IN CONSUMER QUALITY seal is an excellent investment in continued dynamic development and visibility of a brand or product. In principle, this investment should lead to increased awareness of the high quality of a company's products, which goes hand-in-hand with an increase in sales of the award-winning product marked with the 2013 LEADER IN CONSUMER QUALITY seal, because, upon viewing the product, the consumer also internalises the message that this seal clearly announces:
CHOOSE ONLY THE BEST!